Nissan focuses on Vietnam
Japanese marque Nissan said that it will launch its first model assembled in Vietnam, by 2010.
According to The Age, the Vietnam market presents Nissan with “tremendous opportunities”, despite the effects of the global financial crisis.
Manufacturing of Nissan vehicles will be carried out by Vietnam Motors Corp, but will be distributed by Nissan Vietnam – a new venture between Japan’s Nissan Motor Co Ltd and Denmarks Kjaer Group A/S.
Nissan Vietnam has already been trading in Vietnam since December 2008, importing and distributing Nissan vehicles and parts through its dealer network in Vietnam.
Nissan vehicles have been sold in Vietnam since 2004 through the Kjaer Group and Motorcare Co Ltd, but their penetration of the market only reached one percent because of high import duties on automobiles into the contry. Speaking AFP, a spokesperson for the company said: ”This is the reason why Nissan has decided to start local assembly.”
“Vietnam’s market “is actually not shrinking as much as in most other countries” and is expected to be growing again next year when Nissan launches.” He added.